The growing popularity of HTML5 as a modern web standard changed the appearance of Internet sites, and also influenced the appearance of digital advertising in Digital Signage systems. This article will discuss the important aspects of creating content in HTML5 format for Digital Signage systems and find out what errors should be avoided.
If in normal Internet surfing everything works as it should, then when using HTML5 in the field of digital advertising, there are some problems. Let’s start, perhaps, with the fact that many manufacturers of media players for Digital Signage or CMS (content management systems) indicate support for HTML5 in the characteristics. Only now can not cope with the visualization of all the code can not all players. In other words, the media player can not reproduce the content you created. In many media players, obsolete software does not allow you to reproduce content created by newer programming methods. There is also an option in which the old “iron” simply does not have enough power to play.
Developers for many years observed a situation in which the same code looked completely different, for example, in browsers Internet Explorer and Chrome. The complexity of using HTML5 in Digital Signage systems is that each media player is a separate browser: with its unique way of playing content.
Who will cope with the creation of content?
To create content in HTML5 format, the work of one graphic designer may not be enough, most likely, you will need the help of a web developer. It often happens that a web developer is also a designer, an artist and a programmer. It is quite expected that the web developer hired by you will not have the experience of creating HTML5 content for Digital Signage. In this case, he should immediately forget about some of the techniques possible only with direct interactive user participation. However, modern media players support various types of controls, including touch displays or gesture controls. The ways of implementing such opportunities can always be discussed with the web developer himself.
HTML5 content creation applications
There are many solutions for creating HTML5 content. As an example, we will consider Adobe Edge, part of the Creative Cloud, – a tool from Adobe, designed to create Web content. Adobe Edge allows you to quickly prepare impressive content, but as a “filling” for digital advertising with it can be difficult. The fact is that Adobe Edge was developed for modern browsers, and, as we already mentioned, not all media players can guarantee the support of new HTML5 technologies. Therefore, you should not take as an unpleasant surprise the fact that the code generated by Adobe Edge is not played on a media player or CMS, even if the manufacturer specified HTML5 support.
Adobe Edge perfectly interacts with other company tools, such as Photoshop and Illustrator, allowing designers to create their usual content, and then experiment with it. If your media player supports content created with Adobe Edge, you have a rich opportunity to create stunning digital advertising.
Code written manually
Many designers / developers use in their work handwritten code, which later turns into graphics or graphic effects. Such developers can easily study the capabilities of media players or CMS, before getting down to work. The parts of code used with various online resources can also be adapted by developers under Digital Signage.
Online or offline
Offline browsing of pages has long been a thing of the past, as the Internet follows us wherever we go. But in the case of using HTML5 in Digital Signage systems, customers are wondering what will happen if the network disappears. This issue, in particular, is very important for digital menus in fast food restaurants. It is for them that developers try to create better offline solutions.
However, online content has rich functionality. Developers can add the ability to cache and reuse connections to test the network before updating the page. This will allow you to display content in HTML5 regardless of network status.
What awaits us next?
HTML5 continues to evolve. This means that in the future we are waiting for the appearance of even more interesting and involving digital advertising.
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