Digital signage systems are modern versions of static billboards. Companies have been using digital signs for several years. Digital signs are everywhere. The signs are popular in urban and rural areas. Many retailers, hospitals and restaurants use digital signage systems. The signs can broadcast lunch specials, sale prices and medical services. Most people do not know how a digital signage system works. If you want to use this advertising method, you should have an understanding of the basic mechanics. When you know how a digital signage system works, you can save time and money.
The Signage Hardware
Digital signage systems have hardware and software. A digital signage system has a remote server, display panel and a media player. The display panel can be an LCD or a plasma screen. Tablets can also be used with digital sign boards. They are the smallest display option, and they can be placed on a flat surface. A tablet can also be displayed on a wall. If you are going to use a tablet, you should make sure that the signage application software is compatible with the tablet. Some digital signage systems have audio speakers. The signage system can have a wireless, cable or cellular connection.
Digital Signage Software
The software is a signage application that creates a connection between the display and the media player. You use the signage application to edit content. The media player receives signals from the server, and it shows the information on display panels. When an image needs to be updated, a new file is uploaded to the server. The server sends the information to the media player, and the sign is updated at the host location. When the media player receives the content, the updated content shows on the digital sign.
How is Digital Signage Different?
Digital signs reach your target audience while they are running errands. Unlike plain billboards, digital signs are dynamic. The screens can deliver a detailed message at set intervals. For example, retail shoppers may see advertisements that promote the daily specials. The advertisements can change throughout the day. Customers will notice the advertisements during their daily commute.
Customers always notice a sign’s aesthetic, and a digital sign board lets customers know that the company is confident. Digital sign boards are usually associated with quality products. The repetitive information is also subconscious conditioning. The billboard can subtly convey your message. For small business owners, a digital sign can advertise products and services. The signs can be used indoors or outdoors. Many business owners change the signs several times throughout the day. A restaurant owner might use the sign to advertise breakfast, lunch and dinner specials.
The weather and graffiti can damage printed billboards. Digital signs are durable, and they are also better for the environment. The screens can also simultaneously display several images at once. Technology is changing the way we see the world, and we are programmed to search for electronic advertisements. Most people will pause to read a digital sign.