Glossary of Digital Signage

Digital Signage Glossary

The glossary includes several definitions to help provide a common base and language for all people and organizations involved in the digital signage industry. It is our hope that this glossary will help newcomers and experts alike. All Terms and Definitions Listed Alphabetically



Active Billboards: Active billboards are another name for out-of-home OOH digital signage. These can be anything from a standard LCD panel mounted outside a building to a freestanding animated LED billboard by the side of the road. Active billboards are a very popular form of digital signage and are mainly used outside.

Advertising displays: Locations that show advertising, such as billboards, posters, flyers, brochures. Also, any location-based display that carries advertising.

Airport Digital Signage: Modern airport digital signage features video walls, wayfinding kiosks and other innovative signage technologies that provide up to the minute flight information as well as news and weather forecasts.

Android Signage Software: Android signage software is a digital signage software running on Android operating system. It makes signage software more affordable and easy to deploy. Android signage software also provides high quality content playback on smaller devices which simplifies installation. Sign in and try our Android App for Free!

Animated sign: A sign that uses the sequential switching on and off of graphically arranged fluorescent lamps, cathode tubes, LEDs or incandescents so as to provide the illusion of movement.

Animation: A sequence of frames that, when played in order at sufficient speed, presents a smoothly moving image like a film or video. An animation can be digitized video, computer-generated graphics, or a combination.

Approach: The distance at which a sign becomes readable to a viewer to the point where the sign is no longer readable as the viewer passes by.

Approach sign: A sign indicating the approach of a specific destination such as a highway, street intersection, or building entrance. Different to a directional sign in that it announces a single destination.

Architectural signage: A term used to describe signage in a built environment having the purpose of providing wayfinding or other site specific information.

Aspect ratio: The width-to-height ratio of an image. For example, a high definition television image has an aspect ratio of 1.78:1 (16:9), meaning that for every 1.78 inches of image width the image extends 1 inch in height.

ATM toppers: Video screens built into ATMs (automatic teller machines) which run advertising and other information independent of the ATM.

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Background: A graphic or colour in a Signagecloud screen page.

Bandwidth: An amount, measured in bits/kilobits per second, that is able to move through a network connection.

Bench sign: A sign mounted onto, or incorporated into a seat in a public area such as a bus stop bench.

Browser: Chrome, IE, Opera and Firefox are examples of a browser program that is used for viewing files on the web.

Buffering: A way to compile data streaming over the web. Both traffic and bandwidth are determinants of buffering time length.

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Cache: A term for computer memory in a high-speed environment that stores web pages on a temporary basis so it can be more quickly accessed the next time it is visited.

Casino Digital Signage: Casinos have traditionally been major customers of digital signage technologies. Casino digital signage extends from wayfinding to game specific installations, whether it’s a screen displaying an announcement when someone hits the “jackpot” or a touchscreen map directing visitors to the nearest restaurant.

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Digital Advertising Display: Digital advertising displays are out of home (OOH) screens or panels using LCD or LED technology used as support to sell advertising content.

Digital Advertising Networks: Ad-based digital signage networks displaying third-party ads from brands selling products and services in a given venue.

Digital Advertising Signage: The out-of-home advertising business has been slowly taken over by digital advertising signage. This popularity is based on mature digital signage technologies and inexpensive Android hardware. Digital advertising signage is growing by leaps and bounds every year, gaining popularity over traditional print based advertising.

Digital display sign: LCD, Plasma, TV or LED screens displaying digital content throughout a digital signage network.

Digital kiosk: A free standing unit that houses a digital display and media player.

Digital Out of Home: Refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage. This is sometimes hyphenated as digital-out-of-home or abbreviated as DOOH.

Digital Signage: Digital signage is a sub segment of signage. Digital signages use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information.

Digital signage network: A digital signage network is a series of interconnected flat panel screens or televisions that are presented similar to traditional signage, but can be controlled from a remote location to deliver dynamically changing content.

Digital signage solution: The complete end-to-end digital signage solution available in one software platform, like Signagecloud.

Display device: CRT, flat panel LCD, plasma, aerial imaging, projector or other electronic devices that are at the end-point of a digital signage system, presenting the signage content.

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Education sign: Signage that teaches your customer about various topics, e.g. how a product works, how it was made.

Electronic Billboards: Electronic billboards is another term for out-of-home digital signage. These can be anything from a standard LCD panel mounted outside a building to a freestanding LED billboard by the side of a road. Electronic billboards are a very popular form of digital signage and are mainly used in exterior locations. They require special hardware and reliable software applications.

Electronic Menu Boards: There is a trend in the hospitality and QSR markets towards electronic menu boards. This is partly due to the fact many governments are now requiring restaurants to post nutritional information prominently on all of their signage material. The Signagecloud is ideally suited to this task. With full real-time data support, Signagecloud can display pricing and nutritional information or POS system in real-time.

Electronic signage: When digital media such as plasma display panels (PDP), liquid crystal displays (LCD) or light emitting diodes (LED) are used to replace traditional signs. Advantages include increased visual arresting power, rapidly updateable, and the ability to construct large digital signage media networks.

Emotional sign: Signage that forges an emotional connection with the customer.

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Fingerpost sign: A post-mounted directional sign having one or more panels each of which point in the direction of a particular destination.

Flashing sign: An illuminated sign having an intermittent or flashing light source as a means of drawing attention to its message.

Floor sign: A graphic or image displayed on the floor usually at the front of the establishment or the point of sale area.

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GIF: A GIF (the original and preferred pronunciation is DJIF) is one of the two most common file format for graphic images on the World Wide Web.

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Hanging sign: A projecting double-faced sign mounted to a wall or pole and hung from a bracket or support arm.

HTML: Represents the term hypertext markup language. Another term for a web page. Navori can display web pages just like any other supported content. Web pages can be assigned a duration, cropping value and validity period.

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Incidental sign: A sign intended for informational purposes as opposed to commercial or advertising purposes. Typically smaller in size, examples of incidental signs include parking signs, restroom signs and entrance and exit signs.

Informational sign: Signage used to establish a store’s personality, to build and reinforce a relationship with the customer, and to help cement a position in the community.

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JPEG: A JPEG is a graphic image created by choosing from a range of compression qualities. JPEG is one of the two image standards found on the web along with a GIF.

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Kiosk: A small, freestanding structure traditionally used for the posting of temporary signs and notices. May also be equipped with an interactive computer screen and provide services such as event ticket sales.

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LCD: Liquid Crystal Display

LED: Light Emitting Diode

LED Billboard: The digital-out-of-home or DooH industry relies on LED Billboards to reach their audience where ever they may be. LED Billboards are now common along highways and on busy intersections where motorists spend most of their time in traffic. These applications require reliable and stable digital signage software that provides real-time monitoring and email alerts to ensure optimal performance.

Loop: Media can either play once (default) or loop multiple times. Selecting any number other than one will enable looping.

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Menu Boards: What do fine dining establishments, cafeterias, bakeries and QSRs have in common? Menu boards. They come in different shapes and sizes. Some are hung near the entrance, welcoming patrons. Others are hanging behind a counter, offering a glimpse of the restaurant’s selection. In every case, menu boards are essential to any establishment.

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Neon sign: A sign that incorporates one or more neon lamps. The sign message is created by bending and forming the neon tubes into lettering and/or iconic graphical shapes.

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OOH: Abbreviation for Out of Home. Typically used referring to out of home advertising or media networks.

Out of home advertising: Refers to that portion of advertising delivered in locations other than the home. Primary examples include billboards, movie theaters, and gas stations.

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POP (Point of Purchase) advertising: A term designating a digital display or any type of advertising located near a payment point (i.e. cash register) in a store. Digital signage is an ideal tool to cross-sell or up-sell products to consumers in this location.

Public Displays: Public displays refers to digital supports like TV screens, LED billboard displays or tablets located in public spaces showing various types of digital signage contents.

Public Information Displays: Government departments and private institutions often deploy public information displays to assist staff and visitors. These public information displays are mostly passive but sometimes may include interactive kiosks. These screens can display information from databases, web pages, wayfinding and multimedia content.

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QR code: A machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by a smartphone or camera.

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Resolution: The term refers to the clarity of an image meaured in pixels per inch. The higher the pixel density, the better.

Restaurant Display Boards: More and more restaurants and QSRs are installing restaurant display boards. What’s helping drive this growth is many governments are now requiring restaurants to post caloric values and nutritional information for customers. The Signagecloud platform is ideally suited to manage and display restaurant display board content. With full real-time data support, Signagecloud can display pricing and nutritional information stored on a database or POS system. This information can be added to product photographs, videos and other marketing material.

Retail Digital Signage: Retail stores use digital signage screens and projection systems to support advertising and merchandising programs. Some stores use projection systems to display graphics that enhance the store experience while others use screens across the sales floor to increase sales and inform customers.

RSS: Really Simple Syndication + Reduced Space Symbology + RDF Site Summary + Rich Site Summary

RSS news feeds: A type of web feeds that allows you to display news headlines from various channels. In Signagecloud, these can be added to the system using a dedicated HTML5 widget or directly about RSS Button in Editor.

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SaaS: Software As A Service. SaaS is a model of software deployment where an application is hosted as a service provided to customers across the Internet. By eliminating the need to install and run the application on the customer’s own computer, SaaS alleviates the customer’s burden of software maintenance, ongoing operation, and support.

Signage content: Media, clips, text, video and audio that is presented by display and audio devices by a digital signage system.

SMIL: Synchronised Multimedia Integration Language

SMIL devices: Non-PC devices that leverage the interoperability of SMIL. These can be used for branded product promotions, meeting rooms, shelf- edge signage etc.

Social Media Digital Signage: Digital signage is at its best when content is updated frequently. This is where social media comes into play. Daily content updates are no longer necessary when you add social media content and news feeds to your digital signage programming. Social news feeds are posted to your screens instantly so you don’t have to do it yourself.

SSL: Secure Socket Layer. Secures TCP connections (e.g. for m-commerce)

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Testimonial sign: Signage that captures the feedback of a customer promoting a store’s product and/or service.

Touch Screen Display: There would be no interactive kiosk without the touch screen display. Touch enabled LED screens let the audience interact with wayfinding maps, search for information or perform ecommerce transactions right at the point of decision.

Traffic: Data being transferred over a network. Downloading text and graphics represent low-bandwidth traffic while streaming video is higher.

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URL: A URL (Uniform Resource Locator) is the address of a file (resource) accessible on the Internet.

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Video Wall Signage: Video wall signage used to require expensive hardware and complex software. Today’s video wall signage can rely on modern digital signage software to achieve stunning results with no complex programming required. Templates let users assign content to one or more screens using drag and drop.

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Waiting Room Digital Signage: Waiting digital signage, or lobby signage, is now very popular in corporate environments. The reasons are obvious. Display and PC hardware prices have been coming down quickly while software capabilities have increased exponentially. This is leading to significant sales growth in the digital signage market.

Wayfinding sign: Signage that tells customers “the way” to what they’re looking for.

Window sign: A sign that is mounted for display on a window and intended to be viewed from the outside.

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XML: XML is a standard data format used for text files and information in computer memory that allows easy data processing and exchange between different applications.

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YUV: The method of color encoding for transmitting color video images while maintaining compatibility with black-and-white video. Uses less bandwidth than the three separate video signals in an RGB video transmission. Consists of two major components: luminance (Y), which corresponds to the brightness of an image pixel, and chrominance (UV or CrCb), which corresponds to the color of an image pixel.

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